5 habits of successful law firm social media managers

Andrew Caravella (@andrewcaravella), vice president of marketing at Sprout Social, a leading social media management and engagement platform, shared 5 habits of successful social media managers, that I thought very appropriate for professionals responsible for social in law firms.

Here’s Carvella’s five focused on acting, stepping backing, and rebooting with a little tailoring to the law from me.

  • Learn the latest tools, but don’t act impulsively. When you lead the social media charge, you’re charged with seeing and playing with the latest and greatest. However you’re in a law firm, professionalism is mandated. With social requiring personal involvement by lawyers time is limited, use it judicially. You may be best to stick with the big 5 — LinkedIn, blogging, Twitter, Facebook, and Google+ — and to prioritize within that group.


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