The so-called “love hormone” oxytocin affects human behavior in much the same way as alcohol does, British researchers report.

Oxytocin is a hormone involved in mother-child bonding, social interactions and romance.

Previous research has shown that oxytocin boosts socially positive behaviors such as generosity, empathy and altruism, and makes people more willing to trust others, the researchers said.

The research team at the University of Birmingham analyzed existing research about oxytocin and alcohol and “were struck by the incredible similarities between the two compounds,” researcher Ian Mitchell, from the School of Psychology, said in a university news release.

 
 



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