Are lawyers keeping up appearances on-line?

Lawyers routinely say that LinkedIn is for business while Facebook is for social and friends.

Euan Semple (@euan), author and social media consultant to organizations, including the The World Bank, wondered Sunday if folks holding this belief are missing out on the wider changes in attitude to work and business that the social web is enabling.

The web is all about people. It’s about connections, relationships and energy. So is doing business. Energy and connections are what help you do your work. Facebook, for all its faults, is good at increasing both. Linkedin in, in contrast, is full of people in suits being “professional”.

As a lawyer, you should no doubt use LinkedIn. Have a great profile, connect with those you meet on and off-line, share items you read, and possibly start a niche focused group. I have.

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