The first decade of the 21st century saw two economic downturns, and quite a few corporate failures. This has caused corporate leaders to examine how to guide their organizations through these times effectively, so that they continue to be successful.

But what does "success" really mean? Does it mean high profits, or high dividends for shareholders? Or does it mean being more efficient, building for the future, and operating with a structure that will survive the difficult times?

If your success strategy is primarily based on profit, it probably won’t provide enough incentives to consider the long-term impacts of your decisions.

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